As more entrepreneurs sets up wonderful businesses here in Australia, customers are searching for more than just product and pricing.
Consumers are now in search of products which speaks to them, and are in line with their ideology. Spending became more than a leisure, but also a lifestyle choice.
- The number of customers you have that opt for special orders (such as vegan, organic, etc.)
- How often does these customers revisit your store?
- How often does these customers order said item?
- At what hour are these customers more likely to visit?
Chances are, you won’t be able to tell.
We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. — Jeff Bezos